Jèrriais Clothing was recently included in GQ magazine’s ‘Lookbook’ section, which showcases emerging brands with big visions.
Islander Josh Heath founded Jèrriais Clothing – a “small brand with a big vision” that specialises in “premium clothing”, providing customers with a versatile and comfortable wardrobe for all seasons.
It currently focuses on streetwear, but hopes to expand into the sportswear industry and other areas of fashion in the future.
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Josh said: “I’ve been passionate about fashion for as long as I can remember, but I only recently explored the possibility of starting my own brand after researching it.”
Although Josh runs Jèrriais Clothing on his own, he has had plenty of help from friends and family who have assisted with modelling, photography, packaging, and even courier services.
He described being featured in GQ’s Lookbook as an “amazing opportunity” for the brand, and said it is “something that I am super proud of this early into our journey”.
He added: “I think it is also good to tap into different ways of advertisement, nowadays a lot of it is driven by social media so it is good to feature in something a bit more old school like a classic fashion magazine.”
The Jèrriais Clothing owner is also grateful for the support he has received from customers in response to the brand’s inclusion in GQ.
“I fully believe in my brand and the journey we are on, and believe that we have and are creating a top product that will go on to do massive things…but there is always that apprehension, especially in Jersey of what people will think, it is a very small bubble!” he said.
“But I have not had any negativity at all, and I am honestly very grateful for the response and support so far I’ve received from everyone, whether they are customers or just people popping me a message to show their support.”
Josh continued: “I think at this moment in time the value of small businesses in Jersey is massive, I feel like more people should be trying to create things for themselves within their passions over here.
“I really do encourage anyone that is on the fence about starting any sort of business but has a huge passion to go for it, you’ll be massively surprised by the support the island can generate.”
GQ, short for Gentlemen’s Quarterly, is a renowned international men’s magazine renowned for its coverage of various topics, including men’s fashion and style.
The magazine’s content emphasises sophistication, culture, and lifestyle, offering articles, features, and guidance on numerous aspects of men’s lives, with a particular focus on fashion.
