A bold new summer campaign has launched with the lofty intention of making Jersey ‘the most sun-safe place in the British Isles’.
The initiative – led by Public Health in tandem with Macmillan Cancer Support Jersey – takes a comedy-inflected approach to the pressing issue of skin cancer prevention.
The campaign’s slogan, ‘Slap it on, Jersey’, reminds Islanders that by always using SPF 30+ sunscreen they can significantly minimise their risk of getting skin cancer.
Other “small, practical” steps to stay safe in the sun include avoiding sunburn, checking the UV index, covering up with loose light clothing and seeking shade during peak hours.
A video released to launch the campaign, which will run throughout the summer, sees President of Jersey Surf Club Dave Ferguson channelling his inner Richard Ashcroft as he delivers a spoken word poem about sun safety to the camera without breaking stride.
Mr Ferguson described the campaign “is a great reminder that enjoying the outdoors and protecting your skin go hand in hand”.
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Public Health Registrar De Eloise Hamon also sought to remind Islanders that sun damage isn’t exclusive to far-flung holiday destinations.
“UV exposure can occur much closer to home and often when people least expect it”, she said.
“Whether you’re working outdoors, walking the dog, gardening, enjoying a coffee outside a cafe or spending time at the beach, protecting your skin should become part of your everyday routine whenever UV levels reach 3 or above.”
Speaking on behalf of Macmillan Cancer Support Jersey, CEO Steph Gibaut reiterated that “many cases” of skin cancer “can be prevented through better awareness and simple everyday habits”.
She added: “We’re proud to be supporting a campaign that helps people understand their risk, protect themselves and seek early medical advice if they notice a change.”
