A man who branded himself as “The Accredited Dealer” in a doctored image sent to customers as he advertised cocaine and cannabis has been sent behind bars.
His dealing ‘logo’ – a spoof of the famous His Master’s Voice logo – was one of a string of images, videos and messages recovered from Robert Moon’s phone after police raided his St Helier home earlier this year.
It formed part of a commercial drug operation that saw the 48-year-old advertise prices, available stock on WhatsApp and Telegram as “The Accredited Dealer”.
Moon was jailed by the Royal Court today for four-and-a-half years after admitting nine offences – including supplying cocaine and cannabis, possessing cocaine with intent to supply, money laundering and possessing several controlled drugs.
Cooking crack cocaine
When police officers searched Moon’s property, he immediately volunteered that he had cocaine in his back pocket.
Inside was a clear bag containing almost nine grams of cocaine mixed with benzocaine – a pharmaceutical product commonly used to bulk out wholesale cocaine.
Officers also found evidence that Moon was in the process of cooking crack cocaine immediately before their arrival.
Tests later confirmed cocaine residue on the spoon and other utensils found near his hob.
Behind a fake plug socket, police uncovered a cigarette packet containing 11 individually wrapped bags of cocaine.
Elsewhere in the house were cannabis, digital scales, packaging materials and large amounts of cash, while forensic testing linked Moon directly to the concealed drugs through his fingerprints.
Police recovered more than 18.6 grams of cocaine from Moon’s home, with an estimated street value of between £2,700 and £4,500.
Opening a filing cabinet in the kitchen, officers found two envelopes stuffed with over £2,000 in cash.
Try before you buy
If the house showed how Moon stored drugs, his phone showed how he sold them.
Police uncovered messages advertising drugs to customers, videos promoting what was available and conversations setting out prices for cocaine and cannabis.
One contact, saved as “Fergy”, asked to buy valium and cannabis from Moon.
But the messages were not limited to one-to-one conversations.
Police also discovered that Moon had sent broadcast messages advertising available cocaine and cannabis to 31 separate WhatsApp contacts.
A drug trafficking expert concluded Moon must already have supplied every one of those contacts at least once to feel confident sending the messages so widely.
Videos recovered from Moon’s Telegram account showed the man facing the camera while discussing drugs, prices and quantities.
He explained to the viewer how buying larger quantities would reduce the price – and even offered prospective customers “tasters” before they committed to buying.
Analysis of Moon’s finances identified more than £39,000 in unexplained payments into his account dating back to 2023.
Investigators concluded the payments were consistent with ongoing drug trafficking, and Moon did not explain where the money had come from.
Moon later emailed the investigating officer claiming that he had been targeted by a criminal organisation after receiving the inheritance.
He said that any involvement in drug trafficking had been carried out under duress.
He also claimed he could not answer police questions because he had signed non-disclosure agreements with third parties.
When interviewed, Moon answered “no comment” throughout.
A “selfless” first aider
During his sentencing, a different picture of Moon emerged.
Advocate Julia-Anne Dix, defending, told the Royal Court that Moon had inherited a considerable sum of money but, during periods of serious mental ill-health and addiction, had spent it all on drugs before becoming exploited by others higher up the supply chain.
The court also heard that, just three weeks before his arrest, he had stopped to provide first aid to a member of the public.
Although the woman later died, a paramedic described his actions as “a selfless act”.
Moon had also trained as a mental-health first aider before his imprisonment and had continued supporting fellow inmates behind bars, with the court receiving the unusual step of letters from prisoners praising his “non-judgmental support”.
The prosecution described him as a “mid-level” street dealer, while the defence argued he was “low-level”.
Deputy Bailiff Mark Temple rejected both labels, instead describing him simply as a “street dealer”.
Jailing Moon for four years and six months, the Deputy Bailiff urged him to “take advantage of every treatment offered to you”.
As he was led from the dock, Moon turned towards the public gallery and made a heart gesture to his loved ones.
“Clear evidence of commercial drug dealing”
Following the sentencing, Detective Constable Edward Howgate said: “This investigation uncovered clear evidence of commercial drug dealing, including the distribution of controlled drugs, cash, communications relating to supply and financial evidence consistent with drug trafficking.
“The outcome demonstrates our commitment to identifying, disrupting and prosecuting those who profit from the sale of illegal drugs in Jersey.
“We will continue to target individuals involved in the supply of controlled substances and work to reduce the harm they cause to our community.”
