Communications agency Orchard has been shortlisted in the ‘Event / Launch of the Year’ category at the 2026 PRCA DARE Awards for its work on Sure by Beyon’s brand refresh across the Crown Dependencies.
Instead of a single reveal, Orchard said it looked to design a gradual, community-focused campaign tailored for close-knit island markets to build long-term trust and understanding.
Orchard managed the core messaging, media relations, and regional launch events for both staff and customers.
Orchard said the campaign exceeded its targets, achieving over 2.1 million impressions, and a 100% positive sentiment. Orchard said it also gained over 123 brand mentions across print, digital, and broadcast media.
Brooke Kenyon, the Managing Director of Orchard, said: “Being shortlisted for a third year shows that work grounded in real insight can stand shoulder to shoulder with much bigger national campaigns.
“We’re proud the PRCA has recognised a launch that didn’t just look the part, but delivered clear results where it really counts.
“The Sure by Beyon launch worked because we didn’t rush it. Local people needed time to understand the change, talk about it and feel comfortable with it. On islands, trust is the channel.”
Meanwhile, Gemma Ainger, the Brand Communications Lead for Sure by Beyon, added: “This project was huge and Orchard’s role in bringing the brand refresh to life across Guernsey, Jersey and the Isle of Man, was pivotal.
“From shaping the messaging and securing excellent coverage, to creating standout island events that made the brand refresh feel like a genuine moment for everyone.
“Their team helped make the transition feel clear, confident and meaningful for both colleagues and customers, helping to position the Crown Dependencies as a sophisticated and confident part of Beyon’s global brand.”
The PRCA DARE Awards look to celebrate creative and impactful communications work across the UK and Crown Dependencies.
Winners will be announced on 3 June in Bristol.