Sure has appointed Simon Baldwin as its new Chief Commercial Officer, a move which Sure says brings his “global experience” and “a passion for making technology meaningful in people’s everyday lives”.
The company added that he has a unique perspective on the transformation properties of connectivity thanks to his history with “some of the most advanced telecoms markets” as well as his experience with “fast-growing emerging” markets.
Alistair Beak, Sure’s Group Chief Executive Officer, welcomed Mr Baldwin to the company.
“What stood out about Simon is not just the breadth of his international career, but the way he thinks about customers.”
Mr Beak added: “He understands that the value of technology is measured by the difference it makes in people’s lives – a belief shared by Sure and our parent group Beyon. His leadership will help us continue to bring world-class connectivity and experiences to the islands we serve.”
Mr Baldwin said his passion for the industry, comes from its impact on people.
“Telecoms is ultimately about people, not just technology. What excites me about telecoms is the difference it makes in people’s lives.”
Mr Baldwin continued: “It’s not just infrastructure; it’s about enabling opportunities – whether that’s making businesses more competitive, helping families stay connected, or giving young people the skills to thrive online.
He concluded: “I’m looking forward to working with the Sure team to bring fresh ideas and global experience to our island communities.”