Ms East was previously the Commercial & Operations Director for Easenmyne, the largest Wholesaler in Jersey.
Prior to Easenmmyne she worked for the Parish of St Helier in her role as Director of Customer & Care Services, including Town Centre management.
Andrew Bagot, Managing Director of Alliance said: “We are delighted to welcome Daphne to the team and look forward to continually improve and expand our business across the Channel Islands.”