Iceland Foods will be opening its first store in Alderney in October, in partnership with Alliance.
The new store will be at The Crusher Site, selling frozen, fresh, and grocery products including well known brands such as Harry Ramsden’s, Cathedral City, and TGI Fridays.
It’s due to open to shoppers on 6 October, creating around 10 new jobs.
Keiran Poole, Operations Director of Alliance said this is the latest chapter in Iceland’s growing partnership with Alliance.
Since the partnership began in November 2024, the two businesses have expanded Iceland’s footprint across the islands, including the launch of the first Food Warehouse store outside mainland UK in Guernsey last year.
This includes Alliance’s flagship store on Braye Road, and the two new Food Warehouse stores in St Martin’s (pictured top) and Market Square.
“We’re very pleased to be working with Iceland Foods to open a new store in Alderney,” said Mr Poole.
“Together, we’re making it easier than ever for households across the Channel Islands to access Iceland’s fantastic range, from exclusive brands and everyday essentials to the great value and choice the brand is known for.
“This opening represents a significant milestone for Alliance. It is much more than simply opening another store; it marks an important step in strengthening our roots across the Channel Islands by establishing a presence in another jurisdiction, while creating new employment opportunities and investing in the local economy.
“We have taken the time to research and understand the Alderney market and, importantly, the needs of the Island. We recognise that Alderney has their own unique requirements, particularly when it comes to range, value and consistent availability. Our aim is to work closely with the local community, listen to our customers and provide a store that genuinely meets those needs.”
Justin Addison, Iceland Foods International and Partnerships Director at Iceland Foods, said: “The opening of our first store in Alderney is an exciting milestone for Iceland and demonstrates our commitment to bringing our popular product range and great value to more communities across the Channel Islands.
“Working alongside our trusted partner Alliance, we’re delighted to create new jobs locally and offer Alderney residents access to the products and brands our customers know and love.”
