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The business of relaxation: Yoga class poises for digital expansion

The business of relaxation: Yoga class poises for digital expansion

Tuesday 05 September 2017

The business of relaxation: Yoga class poises for digital expansion

Tuesday 05 September 2017


A local yoga company has taken its services online in a bid to reach a wider audience of zen seekers.

Kalimukti – a yoga school founded by husband and wife Calli and Simon De La Haye – has launched a video-based online yoga hub to allow new users the opportunity to learn from scratch without the need for a teacher.

Developed using the pair’s years of expertise, each online lesson is specially constructed in an easy-to-follow way, guiding meditators-in-training through simple steps to more complex manoeuvres.

It is the De La Haye duo’s hope that their service will help more people access the benefits of the ancient spiritual practice, which they say can be life changing – both physically and mentally.

Calli De La Haye, co-founder and yoga teacher at Kalimukti, commented: “Improved flexibility, enhanced circulation and increased muscle strength are all profound benefits of yoga and what’s more, anyone can do it and you don’t need expensive equipment.”

Calli de la haye

Pictured: Calli, the brains behind Kalimukti's online initiative, wants to mentally and physically empower people through the ancient art of yoga.

Courses are all self-directed, meaning that the trainee yogis can stretch as far as their ambitions take them – and all at their own pace. The website will also allow users to build a profile, and track and share their progress with others in their online ‘tribe’. Learning continues outside the virtual classroom too, as teachers can be contacted to answer questions and give advice. 

“The platform really is all about creating a family through their love of yoga,” Calli added. “Unlike a generic class environment, we allow students to choose the class which will best suit their needs and enable them to change their lives.”

The spiritual service with an emphasis on work-life balance has already caught the attention of a major bank. Kalimukti has now partnered with RBS International, who are using Kalimukti’s web hub across the Crown Dependencies, London and Luxembourg as part of their employee wellbeing strategy.

Learn more here.

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