Loan company rebrands after management buy-out

Friday 01 November 2019

Shawbrook International Limited has rebranded following a management buy-out supported by private equity investor Quilam Capital.

The firm will now be known as Reto Finance, inspired by the word ‘challenge’ in Spanish.

"The relationship with Shawbrook lent a powerful platform upon which to build the business," explained Adam Dawson, who remains CEO of the company.

"But we believe there’s now an opportunity to become more tailored to local needs. Under the new arrangements, we can more fully create the products and services demanded by Channel Islands customers. Being part of Shawbrook allowed us to challenge the local lending market. As Reto, the challenge now is simply how far our ambition can take us."

Pictured: The business is based in Conway Street in Jersey.

Operating from its existing Conway Street premises in Jersey and Smith Street in Guernsey, Reto plans to continue offering a range of loan products to both personal and business customers. 

"Customers old and new can rely on us for traditional loans for a holiday, new car or home extension perhaps, or when buying business equipment and assets," Mr Dawson added.

"We don’t want to categorise or pigeon-hole anybody’s requirements, however. Reto will be the specialised lender of choice, providing flexible finance solutions that suit local needs, whatever shape or form they come in. An “off-the-shelf” approach to loans just won’t work in the future. The world is changing – it’s time to change the approach to lending as well."