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Condor's blue and red colours are sailing into the sunset.
With a new boat arriving in March, the company has decided that it is also time for a rebrand - so it's farewell to the traditional primary colours and hello to dark blue, pink and gold. The new colours will feature on the ferry operator's ships as well as its website, offices and staff uniforms.
The company said: 'The three new colours are at the core of the new company identity, representing more of a leisure and holiday outlook. The ribbons - which were a distinctive feature in the ship’s livery before - have evolved and will be used on the ships hulls as well as on new branding throughout the rest of the company, including the new logo.
The new brand will also embody Condor Ferries’ new outlook and concept of Good Times – signifying the Good Times ahead for the company, its customers and the Channel Islands.
Justin Amey, Condor's Strategic Marketing Manager, added: “We are delighted to introduce our new brand – it is the result of many months of hard work and represents a new chapter for Condor Ferries and the Good Times ahead.
“As a company, over the past months there have been several significant milestones – our 50th anniversary, a new ten year licence to serve the Channel Islands to UK route and the successful purchase of our new fast ferry, Condor Liberation, which will come into service at the end of March. So, this is the ideal time to refresh our brand and bring it up-to-date with our new vision and identity – Good Times for our customers and Islands.”
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