A unique role, assisting the marketing team based in London with organising, implementing and tracking end to end digital marketing activity.
Joining the highly skilled marketing team in a fast-paced environment, you will lead the designing, development and maintenance of future marketing activities and campaigns.
You will also be supporting the creation of campaigns, including helping to define the target audience, reviewing and adapting creative assets, setting up tracking processes in the marketing automation system and analysing and reporting the results for each program and campaign.
Responsibilities will include:
Collaboratively working with stakeholders and the marketing team to drive the execution of digital marketing campaigns
Managing the online production of webinars and digital events
Analysing the success of marketing campaigns and identifying future opportunities for automating campaigns
Working with the marketing team to plan, execute and measure tests to improve customer experience
Experience and skills required:
Ideally 4+ years business-to-business (B2B) marketing or field marketing experience
Previous experience using CRM tools (e.g. Microsoft Dynamics)
Hands on experience with implementing integrated marketing programs
Good technical knowledge of SEO (Search Engine Optimisation) and PPC (Pay Per Click) advertising
Ideally holding a Marketo certification (Associate or Expert level)
Weare an equal opportunity employer and value diversity at all times.
For more information please visit https://www.rowlands.co.uk/job/digital-executive-london.