States’ data shows more than 250,000 people visited Guernsey in 2025. We’ve broken that number down to explore what it actually means, what they did when they were here, and how much money they spent.
Total number of travellers
Counting everyone who travelled to and from Guernsey during 2025 – including residents and visitors and those using private boats and planes as well as commercial transport options – makes a total of 533,253.
This is 3% up from 519,028 during 2024 but it is down 5% than in 2023 when it reached 563,879 – that was the highest number of people travelling to and from Guernsey since 2019, before the covid pandemic saw movement restricted.
Of the 533,253 people who travelled to or from Guernsey during 2025, the States says 282,028 were visitors to the island.
How they got here
The number of passengers travelling by aeroplane in 2025 was 333,164 people – that’s 2% higher than 2024 and broadly unchanged from 2023.
The number of passengers travelling by ferry during 2025 was 151,718 people. This is 14% higher than 2024 and 18% higher than 2023. Brittany Ferries will be claiming this as a success having already published its own passenger numbers for 2025 and its forward bookings for 2026.
Cruise liners brought 28,397 people to Guernsey – that is 26% less than in 2024 and 67% less than 2023. 61 cruise ships were due to visit Guernsey last year – plus four each to Herm and Sark and seven to Alderney – with just 51 scheduled to drop anchor in our waters this year. As the sailings are dependent on weather and other factors there may be a further decline in the total number of cruise passengers at the end of 2026.
19,974 people sailed in to Guernsey by private boat last year – 3% higher than 2024 and 15% higher than 2023.
Together, 17,411 more visitors travelled to Guernsey via plane, ferry, or yacht throughout 2025 compared with 2024. The majority of these people landed at the airport.
Out of the total number of visitors, there was a 31% increase in day-trippers arriving via plane or ferry last year compared to 2024. This culminated in a total of 43,016 people visiting Guernsey on a day trip in 2025. That was 15% of all visitors to the island during 2025 – and compares to 32,804 people or 12% of all visitors during 2024. In 2025 there were 19% more visitors on a day trip than in 2023
2025 saw an increase of over 7,000 more overnight stayers compared to 2024.
This means the majority of all visitors to Guernsey – 67% or 189,522 people “stayed at least one night but less than 31 nights“. This compares to 182,285 people or 66% of all visitors during 2024.
During 2025 less than 1% of visitors were long stay visitors – with 1,118 people staying for more than 31 nights.
The States’ data shows that comparisons between 2025, 2024 and 2023 reveals that in 2025 there were 6% more visitors staying at least one night but less than 31 nights than in 2023 and 4% more than 2024.
The average length of stay for visitors staying at least one night but less than 31 nights was 4.6 nights in 2025, equating to 866,278 bed nights. That compares with 4.9 nights, and 893,868 bed nights in 2024.
Where did they come from?
The majority of visitors to Guernsey come from the UK every year. Based on people using commercial transport options, there were 153,332 of them in 2025, 152,166 in 2024, and 154,664 in 2023.
That means, during 2025, 54% of all visitors said their country of residence was the UK.
10% of all visitors in 2025 – or 28,029 people – were from France – compared to 6% or 16,561 people in 2024.
7% or 19,270 visitors were from Jersey in 2025 – compared to 7% or 18,074 people in 2024.
12% of all visitors – or 33,026 people – said they came from somewhere else in the world, compared to 11% or 30,102 people in 2024.
It’s not known where people visiting by cruise ship or private boats had come from, meaning 17% or 48,371 visitors’ country of residence was unknown.
While the number of visitors from the UK has only fluctuated slightly over the past two years (1% fewer in 2025 compared to 2023 and 1% more in 2025 compared to 2024) there was a slight increase in the number of visitors from Jersey – a 6% increase and a large increase in the number of visitors from France last year.
The data has shown that 2025 saw 88% more visitors from France than in 2023 and 69% more than 2024.
Why did they visit Guernsey?
The majority of people visiting Guernsey in 2025 said they were here for ‘leisure’.
112,181 people gave that as their reason – up from 109,241 in 2024, and 108,971 in 2023.
61,009 people came to Guernsey to visit family or friends, including for weddings or funerals, last year – roughly the same as in 2024, but 4% up on 2023.
37,276 people came for work in 2025 – up 30% from 28,767 in 2025, and up from the 29,839 business travellers in 2023.
85% of all the ‘leisure visitors’ said they had come to Guernsey for ‘the natural beauty of the island and its beaches are what attracted them’.
56% cited its history and heritage, and for 31% the reason was its proximity to Herm, Sark, Alderney, and Jersey – citing the ability to ‘island hop’.
Guernsey’s Net Promotor Score, which shows how likely visitors are to recommend the island to a friend or relative, reached its highest ever score of 71 in the latter half of 2025. It had averaged around 68 throughout the year.
This is an increase of 13 points from 2024 and seven points from 2023.
Money talks
The 282,028 visitors that travelled to Guernsey during 2025 contributed around £151m to the island’s economy according to the States.
That is a £10m increase from 2024. Equivalent data does not appear to be available for 2023.
Working out what they spent their money on is more difficult – but we know that 142,201 of all visitors to Guernsey in 2025 stayed in ‘commercial accommodation’, including hotels, airbnb, campsites, or others.
85% of all visitors ate or drank ‘out’ (broadly similar to in 2024 and 2023), while 59% said they did some shopping while they were here (2% down from 2024 and 3% down from 2023).
Half of all visitors went to the museums, galleries, or monuments – with admission fees charged at some for most visits (52% in 2025 and 51% in 2024 and 2023).
A third of all visitors did some island hopping within the Bailiwick and we can presume out or all would have used a commercial transport provider to get there (33% in 2025, down from 38% in 2024 and 34% in 2023).
11% of all visitors went on a coach tour last year, down 2% from 2024 and up 1% from 2023. This includes using Le Petit Train as well as the bus companies.
As we all know it can be costly to get to Guernsey, with most people, 26%, spending between £1,000 and £1,499 on travel and accommodation and a further 26% spending more than £1,500.
In 2023 and 2024 people spending more than £1,500 on travel and accommodation made up 32% and 41% of all visitors respectively.
In 2023 and 2024, 25% and 21% spent between £1,000 and £1,499 on their trip.
In 2025, only 4% of survey respondents said their party spent less than £250 on their trip – compared to a similar amount in 2023 and 2024.
