Licensees have been praised by a senior law officer for their “responsible” reaction to the recent lifting of restrictions on happy hours and other promotions in pubs, bars and restaurants.
Attorney General Mark Temple presented a report to the Licensing Assembly this morning, stating that the hospitality industry had been monitored since restrictions were lifted on 30 May.
With one exception, Mr Temple said that analysis of 50 promotions held at 30 different venues, including happy hours, food and drink deals and two-for-one offers, had not raised concerns about irresponsible retailing.
Extracts from a letter written by Police Chief Robin Smith were read to the licensing bench.
Mr Smith stated that “whilst alcohol induced crime and demand during the night-time economy is a very significant concern…there is no current evidence to suggest ‘drinks promotions’ have contributed to the already concerning levels”.
Mr Temple said that the monitoring had been intended to identify “irresponsible” practices that would encourage the consumption of alcohol to excess – including “party nights” offering unlimited drinks for a fixed price, and the using alcoholic drinks in games or as prizes.
The Attorney General said that one venue, which he did not name, had been marketing a “double-up” offer during the first week after restrictions were lifted, with customers able to purchase double measures of spirits for £1 more than single shots.
A letter was sent to the Jersey Hospitality Association on 6 June asking that licensees be warned that double-up offers were not considered acceptable, he added, with no subsequent evidence of any similar marketing.
Mr Temple concluded that: “From the evidence considered, it has been concluded that the new guidance has been implemented and responded to by the on-licensed trade in a responsible manner.”
