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My Milk Campaign

My Milk Campaign

Wednesday 20 July 2022

My Milk Campaign

MEDIA RELEASE: The views expressed in this article are those of the author and not Bailiwick Express, and the text is reproduced exactly as supplied to us

The CowPow gang is BACK! After the success of last year, Jersey Dairy is thrilled to launch their ‘My Milk’ campaign for a second year running!

Once again, over the school holidays, you will need to collect 25 tokens from Jersey milk cartons in exchange for an amazing keep cool stainless steel My Milk flask! The tokens are found on the side of every Jersey Dairy milk carton. Look out for the ‘Natural - Nutritious - Delicious’ stamp and don’t forget to collect your 25 tokens from TODAY!


Eamon Fenlon, Managing Director at Jersey Dairy said, “We are excited that the CowPow gang is back! This campaign is all about involving the local community and we were overwhelmed by the amount of support from last year. The My Milk flask is a stylish double walled stainless steel bottle. It will keep your Jersey milk cool for 24 hours! Plus, it’s 350ml so it fits perfectly in any school lunchbox”. 

To exchange your tokens, Jersey Dairy will be hosting a fun token exchange afternoon in their field next to the Dairy in Trinity on Thursday 25th August between 12pm-4pm. Come and enjoy a Jersey ice cream, meet the CowPow gang, exchange your tokens to receive your cool My Milk flask plus much more! It’s going to be bigger and better than ever! 

Eamon continued, “Jersey milk is natural, nutritious, and delicious. It’s a brilliant drink to help children get the nutrition they need as it’s packed full of calcium, protein and is a good source of several vitamins which are important for the growth and development of young children. We would love local children to head to our website, and learn all about the CowPow gang and their super milk powers”. 

This year, the My Milk campaign is supported by Red Tractor, a world-leading food chain assurance scheme, guaranteeing food is traceable, safe, and farmed with care at every stage of the production process, from cow to carton. Jersey Dairy is excited to have Red Tractor involved in this brilliant initiative. 

Get involved today! Visit to find out more. T&C’s apply. 

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