The interior of a stylish, modern reception area with bold black‑and‑white striped patterns on the ceiling and a black‑and‑white checkered floor. On the left, a tall illuminated sign reads THE DAX. The reception desk on the right is made of wood with a dark countertop, decorated with green glass lamps and patterned shades. In the centre stands a table with a large plant arrangement. Warm ambient lighting and reflective surfaces create an elegant, boutique‑hotel atmosphere.

A St Peter Port hotel has relaunched with a new name, refreshed decor, and a rebranded restaurant and bar.

The Duke – formerly the Duke of Richmond – unveiled its new design and brand recently, along with its reimagined hospitality area, ‘The Dax’.

A spokesperson said the new bar and restaurant was created around the “simple idea [that] hospitality should feel effortless”, with “less formality and more warmth”.

Charlie Walker, Managing Director of owners Little Big Group, said, “We wanted to create something that feels current and welcoming, while keeping the quality and service our guests expect.”

“The Dax gives people a place they can return to throughout the day, whether that’s for a morning coffee, a long lunch or an evening out.

  • A stylish, warmly lit café interior featuring a large glossy red communal table surrounded by wooden stools. Two oversized cone-shaped pendant lights hang above the table. The floor is tiled in a black-and-white checkerboard pattern. The walls are decorated with minimalist line-art illustrations and framed artworks. On the left, there’s green banquette seating; on the right, a mustard-yellow upholstered chair. A large plant sits near a window that lets in natural light, illuminating additional seating along the wall.
  • Elegant hotel suite with a large bed, patterned armchairs, chandelier lighting, and a wide window overlooking the town.
  • Hotel reception area with a striped ceiling, wooden front desk, decorative lighting, and black‑and‑white checkered flooring.
  • Cozy restaurant terrace with wicker chairs, small lamps on tables, and black‑and‑white tiled flooring.
  • A restaurant table set with wine glasses, water glasses, cutlery, and folded napkins, with two printed menus labeled A La Carte. The table sits beside a cushioned bench with cream pillows and decorative green glass vases in the background.
  • A close‑up of a wooden key rack displaying multiple diamond‑shaped hotel key tags labeled THE DUKE HOTEL, each hanging from brass hooks in neat rows.
  • Street‑level view of a cream‑coloured building with THE DUKE HOTEL signage, parked cars in front, and neighbouring town buildings under a clear sky.
  • A close‑up of an elegant plated dish featuring thinly sliced vegetables topped with beans and garnishes, with other colourful dishes blurred in the background.
  • A rust‑coloured metal sign reading THE DUKE HOTEL mounted on a light‑coloured wall near a potted plant and a glass entrance door.
  • Street‑level view of a cream‑coloured building with THE DUKE HOTEL signage, parked cars in front, and neighbouring town buildings under a clear sky.
  • A chef in a commercial kitchen plating a dish at a stainless‑steel counter, with cooking utensils, pans, and ingredients visible in the background.
  • Rows of upside‑down wine glasses hanging above a bar stocked with bottles, with warm lighting and a framed artwork in the background.
  • A cozy restaurant corner with woven armchairs, an upholstered booth, a wooden table set with glasses and cutlery, and surrounding potted plants. Soft lighting and framed artwork decorate the space.
  • A cozy restaurant nook with woven chairs, upholstered booths, potted plants, framed artwork, and a wooden table set with glasses and cutlery.
  • Overhead view of a dining table with various small plates, including olives, fries, salads, and drinks such as cocktails and wine, with several hands reaching for food.

The menu featured Guernsey seafood, alongside “seasonal plates designed for sharing and lingering”.

“Hand-dived scallops, freshly picked crab and house-made pastries”, along with a “refined dessert selection” and specialty coffees made the The Duke “a true all-day destination”, the spokesperson said.

The launch of ‘The Dax’ marked “the first phase of a broader, phased refinement”, intended to “strengthen the hotel’s position within Guernsey’s hospitality landscape”, they said.

The investment sent a “strong signal about confidence in the island’s tourism and leisure economy”.

“As visitor expectations continue to rise, projects like this play a vital role in ensuring Guernsey remains competitive, distinctive and forward-looking.”

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