Cherry Godfrey is backing local retail with its ‘Shop Local Christmas Campaign’.
The community-focused initiative has been designed to boost festive spending with independent high street retailers across Guernsey and Jersey at a time when high streets across the islands face increasing pressure from online shopping and rising operational costs, said the firm.
As a business deeply rooted in the islands for more than 32 years, it says it is committed to supporting the local economy and preserving the unique character of Guernsey and Jersey’s high streets.
“Our high streets are the heart of our communities,” said Tanzy Cherry COO at Cherry Godfrey.
“This campaign is about celebrating the brilliant independent retailers we are lucky to have, encouraging islanders to shop local, and giving businesses meaningful support during the busiest and often most challenging time of year.”
As part of the campaign, Cherry Godfrey has offered participating retailers the opportunity to utilise its new ‘Pay in 3’ interest-free option, as an addition to its existing flexible finance plans.
Cherry Godfrey is inviting retailers who already offer finance through the business as well as those who don’t yet but would like to join the campaign to get in touch.
To maximise reach, the Buy Local Christmas Campaign will also include a calendar of social media activity, retailer highlights, localised promotional content, and potential partnerships with community groups, influencers, and festive island events.
“When you buy local, you’re not just giving a gift you’re supporting the families, staff and businesses that make island life special,” added Ms Cherry. “We’re proud to play our part in keeping our high streets strong.”