Monday 10 May 2021
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NEWS EYE: Staycation publicity inspires new Ministerial campaign

NEWS EYE: Staycation publicity inspires new Ministerial campaign

Friday 09 April 2021

NEWS EYE: Staycation publicity inspires new Ministerial campaign


Inspired by Visit Jersey’s current ‘Do it for Jersey’ campaign, Ministers have launched their own campaign to improve their image.

In newspaper, online and television adverts, and on banners around the Island, the campaign will ask islanders to ‘Be a Hero’ and support their cherished top politicians.

News Eye has had an exclusive first-sight of this new effort, which beautifully mixes golden beaches, verdant valleys, historic castles, leafy lanes and verbal effluent... 

All hail to the Chief

Do it for John Le Fondre News Eye.jpeg

Big J… the best that the island has. He wants you to love him. And, deep down, you do. He’s got us through the pandemic without making a single mistake. Not one. That’s unbelievable. At the beginning he was really shaky, but now we’ve got used to his awkward ways...

Heroes like John aren’t doing it for themselves. They’re doing it for you. For everyone. Except Kristina. 

Can you be like John? Of course you can. 

Do it for John News Eye.jpeg


Clinical precision 

Do it for Lyndon News Eye.jpeg

Look at him, always in control. That’s Lyndon. He wants to build a hospital for just £800m. That’s right, £800m. For an island 9x5. And the intention is not to lose a single tree. Not one. That’s amazing.

Can you be a hero like Lyndon? Of course you can. Just start saving now.

Do it for Lyndon News Eye.jpeg


It’s all about the tax

Do it for Susie News Eye.jpeg

See that lady there? That’s Susie. She’s doing the Island proud by spending lots of money. Trouble is, it’s all borrowed and will have to be paid back. That’s why she’s going to have to raise taxes. Your taxes.

It’s a tough job saddling future generations with debt but someone’s got to do it. 

Be a hero. Pay more taxes. 

Do it for Susie News Eye.jpeg

(WARNING: May contain satire...)

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