Guernsey’s visitor accommodation was 11% busier in April this year compared to last year.
VisitGuernsey has also said that during the first four months of 2026, only February saw a decline from 2025, and that was just 1% lower.
Forward bookings are also looking positive with “healthy current forecasts for May, June, and July”.
Hoteliers are being hampered by a trend towards shorter booking patterns, heightened by the current global geopolitical climate.
Despite that, VisitGuernsey is reaching increasing numbers of people suggesting prospective travellers are looking this way.
An online push
So far this year, VisitGuernsey’s digital advertising reached 2.4 million people by the end of April, which it says driven largely by last year’s efforts to welcome a host of online influencers, travel bloggers and digital creators.
That networking looks to have given VisitGuernsey’s own channels a boost, with its social media followers now standing at 41,000 on Facebook, with more than 60,000 signed up to marketing emails.
VisitGuernsey also reported that website traffic has increased by 3.5% year-on-year.
A tasty trip to try some treats
Many of the influencers invited over last year were food focussed, with the gastro-sector proving increasingly popular among visitors.
Over the past couple of years, some of Guernsey’s restaurants have received international attention, with Bib Gourmands, Michelin Stars, and a growing number of listings in the Michelin Guide announced during 2025 and so far in 2026.
VisitGuernsey has used these accolades to promote the island with celebrity chefs invited over, including James Strawbridge who featured at an EDABL Seafront Sunday this Spring.
Chef Sara Moulton has filmed an episode for the 15th season of her PBS show here, which will be broadcast in October this year.
VisitGuernsey has also praised its partnership with Foodism Magazine, which boasts 109,000 readers and an additional 32,000 email subscribers.
Trade meetings gather partners in Guernsey
Guernsey also recently welcomed trade partners from across the UK and Europe as part of a Travel Trade Summit.
That saw more than 50 local partners engage with the visitors, with more than 400 business meetings taking place over the three-day event.
Josephine Ferguson, Trade Relationships and Marketing Manager said the organisation was “really pleased” with how things turned out.
“I’m so grateful for our partners for their continued support, it’s always great to see them face to face and show them the latest developments and investments in the islands, especially now, as it feels like there is so much news to share.”
