TV viewers in the Meridian region were treated to a new advert, aired during ITV’s Dancing on Ice last night, showcasing Guernsey to potential visitors.
The advert is part of a joint campaign between Brittany Ferries and VisitGuernsey hoping to reach 10million people across the UK.
The campaign will also use social media and display advertising throughout February, before Brittany Ferries’ new sailing schedules come in next month.
Paul Acheson, Commercial Director of Brittany Ferries, said: “We are firmly focused on the future and our vision for the next 15 years is clear: to enhance services to Guernsey and offer a seamless travel experience.
“We are leveraging our position within a larger group to promote to UK and France consumers at a key time for booking holidays. This is a collaborative effort, as we have partnered with VisitGuernsey on this campaign together with a whole range of other initiatives for showcasing the Island and are also liaising with other trade and industry partners.”
Zoe Gosling, Lead Marketing Officer at VisitGuernsey, commented: “By working so closely with the UK and French marketing teams at Brittany Ferries, we can promote the Bailiwick of Guernsey to a much wider audience.
“2025 is obviously a significant year as we commemorate and celebrate the 80th anniversary of our liberation. Beyond this, this collaboration offers an exciting opportunity to capitalise on our new direct routes, particularly within the French market.”
The new TV commercial can be viewed HERE.