So Vine is leaving us, the video sharing service is being discontinued by Twitter, and the breeding ground for many a meme will eventually cease to exist.
Since launching in 2013, having been bought by Twitter in the months before that, Vine has been a platform for creativity as well as humour – with around 200 million users at its peak proving that six seconds is actually quite a long time.
It all started so simply though, with a Vine that was posted to Twitter by the social site’s then CEO Dick Costolo, from the Vine account of founder Dom Hofmann.
Life hacks and tips would remain popular as the site grew, but the sit soon become a place where creativity would shine through, as users created characters, skits and scenes using the stop-motion nature of the recording process to get great results.
Of course it helped if you were a bit wacky too.
Some became memes in their own right.
While others just introduced us to great personalities.
The clever use of music and editing also led to some brilliant and memorable results.
And Vine worked very well when it came to sport.
But sometimes just capturing a great moment from TV was enough to make a great Vine.
Though the real bonus points came if it involved a politician.
Having said all that, on so many occasions the real stars of Vine were animals. Mainly our pets, but not every time. But always social media gold.
Farewell Vine, we shall miss you.