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Apple has decided that smaller is better, introducing a more compact iPhone and iPad at their latest product event.
The firm introduced the iPhone SE, a cheaper and smaller device than the iPhone 6s that was launched last year. Updates to the Apple watch and new smaller iPad Pro were also announced.
It has been suggested the move to introduce a four-inch phone for the first time since 2013 is an attempt to further break into the emerging markets in India and China.
Apple appears to have priced the new devices aggressively. The iPhone SE will start at £359 in the UK, the iPad Pro set is to start at £499, and the larger Pro will be £679.
