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People will be able to interact with porn stars and virtually take part in adult videos after Pornhub announced it is launching a virtual reality (VR) category.
The porn site has partnered with BaDoinkVR to feature VR 360-degree adult videos optimised for Android and iOS and playable through most virtual reality headsets including Oculus Rift, Samsung Gear VR and Google Cardboard.
It is thought to be the first free adult website to feature 360-degree adult content.
Corey Price, vice president or Pornhub, said: “At Pornhub it is our duty to provide our global audience with the latest in cutting edge technology. Virtual reality is the next phase in the constantly metamorphosing world of adult entertainment, and will provide users with a mesmeric experience unlike anything they’ve seen before.
“Now, our users are not only able to view our content, but be protagonists in the experience and interact with their favourite porn stars
“We encourage our users to request a free pair of virtual reality goggles and visit Pornhub’s virtual reality section. There, users’ wildest fantasies will come alive as they slip into a world of heightened titillation.”
VR has kickstarted a new era of interconnectivity and according to estimates from Piper Jaffray, an investment bank and asset management firm, by 2025 adult virtual reality is forecasted to be a $1 billion business (£709 million), the third biggest virtual reality sector, behind videogames and NFL-related content.
Todd Glider, CEO of BaDoinkVR, said: “We’re incredibly excited to be providing the content and tech behind Pornhub’s new initiative. After decades of kicks and starts, virtual reality is finally hitting its stride. McDonalds Happy Meal boxes are doubling as Google Cardboard; now Pornhub is tossing its hat in the ring. Calling this revolution in mass communication a fad, resisting the urge to Drink the Kool Aid, grows steadily more irrational.”
Unlike similar adult entertainment offerings already on the market, this collection of 360-degree audiovisual simulations are available to Pornhub users for free.
