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Amazon has replaced its homepage, worldwide, with a very simple message. Solidarité.
The move comes after the worst attacks in Paris since the Second World War left at least 127 people dead, following at least six coordinated attacks.
The technology giant repeats the message twice, with a blank space underneath where it would normally try and push products.
People are impressed.
Well played to @amazon for putting this on their homepage. pic.twitter.com/onJaJexhfL
— Stephen Knight GS (@GSpellchecker) November 14, 2015
The Amazon app home page doesn't force anything on you today, other than this. That's pretty classy. pic.twitter.com/VeOkJLIiWw
— Simon Wilson (@ermlikeyeah) November 14, 2015
Total respect for @amazon for replacing their home page across all platforms with a simple message: Solidarité. pic.twitter.com/AluYfrDXKB
— James (@JamesTLS90) November 14, 2015
Elsewhere, Apple and Microsoft CEOs Tim Cook and Satya Nadella shared their condolences.
Prayers for Paris, the victims and their loved ones. Nous sommes tous Parisiens.
— Tim Cook (@tim_cook) November 14, 2015
We are deeply saddened by the news from Paris. My heart and thoughts are with you, especially after our time together this week.
— Satya Nadella (@satyanadella) November 14, 2015
