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As if Facebook’s numbers weren’t impressive enough when it comes to global reach, the social network has this week announced that over a billion people now use the service every single day.
The site has been able to boast a billion MONTHLY active users for some time – the now standard metric apps and services tend to use to measure their user base. But now Facebook has gone a step further with the confirmation that over a billion people log in on a daily basis.
The numbers were confirmed as part of the social network’s latest financial results – where revenue was reported as $4.5 billion (£2.9 billion).
Not only that, but monthly active users has risen again too; up to 1.55 billion, with 1.39 billion of those accessing the site on mobile devices.
It all makes depressing reading for Twitter, which managed to only add around four million new users in the last three months, with active users sitting around the 320 million mark.
Meanwhile other parts of Facebook’s empire are also outperforming Twitter, as Facebook also announced that Instagram has 400m active users, WhatsApp has 900m and Messenger 700m.
Each one will feel like a blow to Twitter as it continues to search for ways to boost user numbers – the latest attempt being switching ‘favourites’ for ‘hearts’. A move that hasn’t proved universally popular.
No effing #TwitterHeart for me. Seems @twitter doesn't even know it's users very well. We're here because it's not @facebook
— Emily Tripkey (@gaelia47) November 4, 2015
twitter: we wanna be facebook users: we have facebook already, be twitter wall st: be facebook. or else. twitter: HERE'S SOME HEARTS.
— Oliver Willis (@owillis) November 3, 2015
But while Twitter appears to be having an identity crisis, Facebook was using its latest financial results to show just how broadly it was having success.
As well as reeling off impressive user numbers for all its services there was also this slightly mind-blowing statistic; one in every five minutes spent on a mobile in the US is spent on either Facebook or Instagram.
That’s not to mention the upcoming launch of the Oculus Rift virtual reality headset, and the continuing expansion of the Internet.org campaign, and the drones that are part of it.
In short, Facebook still runs the social media world.
No wonder Mark Zuckerberg is smiling.
