Select a region
Ikkea isn’t solely known for kitchen tables and meatballs, because now the Swedish company is making a strides in the world of retail tech.
The Ikea Museum has introduced a virtual reality headset – allowing customers to explore kitchen spaces (although we have to admit, it looks like a pretty fun game as well as having a functional use).
Forecasts suggest consumer spending on virtual reality entertainment will hit 3.3 billion US dollars by 2020, and that VR usage will jump from four million in 2015 to 81 million by 2020.
With this in mind, no wonder that Ikea wants to get a headstart in VR, potentially meaning that catalogues and showrooms will become a thing of the past.
