Snapchat’s selling point has always been the instant nature of it – images and videos appear for a few seconds but are then gone for good.
This finality has been tweaked over time with the introduction of the Story feature, which keeps the collection of photos and images you add to it around for 24 hours. Stories can also be played more than once. But even then, after those 24 hours that’s it.
However, Snapchat has just revealed a major update that completely changes this set-up, for good. It’s called Memories.
So, Memories enables users to save photos and videos they would like to keep hold of for longer than Snapchat traditionally allows. Suddenly Snapchat is no longer instant.
Interestingly, things you store in Memories can be used to create Stories – so a Story could now be created that showed your entire holiday in one go, gathered over a number of days for example, rather than having to create a new one each day.
“It’s fun to celebrate an anniversary or birthday by finding a few old Snaps and stringing them together into a new Story,” Snapchat said in a blog on the announcement.
“We’ve also created a new way to send Snaps from Memories to your friends, or even post them to your Story. If you post a Snap you took more than a day ago to your Story, it will appear with a frame around it so that everyone knows it’s from the past.”
So the app is getting a greater sense of time, but not only that, Snapchat is upping the privacy too with a new section called My Eyes Only. A private section of the app users can move Snaps and Stories to that they don’t want friends to see.
Snapchat said the update will be steadily rolled out over the next month, with users receiving a message from the social media platform when it is ready for them to use.