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When Walter Isaacson’s official biography of Apple co-founder Steve Jobs came out in 2011, it seemed we had the definitive word on one of the great minds of our time. Apparently we were wrong.
Becoming Steve Jobs is a new book coming later this month that contains interviews with a host of former colleagues and confidences that promises an unprecedented look at the late CEO. Those who have contributed to the book include Jobs’ successor Tim Cook, Apple’s design guru and close friend, Jony Ive, as well as his widow Laurene Powell Jobs.
The man behind the Mac, iTunes, iPod, iPhone and iPad remains a topic of fascination for many – Ashton Kutcher has already portrayed Jobs in one movie, and a second, based on Isaacson’s biography is due for release this autumn. That movie has the potent team of Danny Boyle directing and Michael Fassbender taking on the lead role written by The Social Network’s Aaron Sorkin.
There is already a steady stream of hype building around the new book, with many wondering what new details could emerge, and there’s some mixed emotions. As well as general excitement from the hardcore Apple fans of course.
I just pre-ordered two copies of “Becoming Steve Jobs,” one hardcover, and one Kindle version. I have no idea why.
— Dante Vertolli (@DantzV) March 4, 2015
“Becoming Steve Jobs” has been pre-ordered: http://t.co/OVDTHFttxG pic.twitter.com/Ya7Plm8uGe
— Marcin Janowski (@Janowski) March 4, 2015
I love that someone’s doing a Steve Jobs book just to correct Walter Isaacson’s terrible Steve Jobs book pic.twitter.com/c9ErBPYI7p
— Gabriel Roth (@gabrielroth) March 3, 2015
One of the authors of the book, Brent Schlender, reported on Jobs and Apple for 25 years and even managed to organise a rare sit down interview with him and Bill Gates in 1991.
Whatever your feelings towards Jobs and Apple, if you have an interest in technology the chances are you’ll want to see what the book has to offer. It’s out on March 24 and this is what the publishers, Random House, have said about it so far.
“A brilliantly reported, compellingly-written book that overturns the conventional view of Steve Jobs – the Jobs that is frozen forever as half genius, half jerk. Becoming Steve Jobs answers the central question about the life and career of the Apple co-founder and CEO: How did a young man so reckless and arrogant that he was exiled from the company he founded become the most effective visionary business leader of our time?
“Drawing on extensive interviews with Jobs’s inner circle, family members, friends, and competitors, veteran journalists Brent Schlender and Rick Tetzeli present a portrait of Jobs that is far more nuanced and intimate than previous biographies.”
An Apple Watch event and this book could make it quite a month for Apple fans.
