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Reports in the US claim that Google is among a group of companies interested in buying Twitter.
Twitter shares soared over 18% on reports a host of firms, also including SalesForce.com, are looking into bidding for the social media site. There has been no official comment from Twitter, Google or any other alleged interested parties so far.
Twitter is said to be in talks with several companies and could receive a bid soon, business broadcaster CNBC reported, citing sources.
The social media site has faced growing criticism over earnings momentum, amid sluggish user and advertising growth. Poor performance even prompted co-founder Jack Dorsey to return to the helm as chief executive back in 2015. The site has just over 310 million monthly active users, while rival social network Facebook currently sits at over 1.7 billion.
User growth in the most recent quarter of this year was only around 1%.
Since Dorsey’s return, Twitter has made a notable move towards video and live streaming partnerships, as well as taking steps to redefine an interface that Dorsey described as being “too confusing”.
The platform recently made changes to its 140-character limit centrepiece, confirming that images and other media would no longer count towards the limit.
