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Are you in need of some adventure, exploring or complete relaxation? If you’re not quite sure, there’s now ’emotionally intelligent technology’ to tap into your subconscious.
The Destination U prototype will apparently unlock our holiday desires by using an algorithm that tracks emotional responses through facial coding.
TUI (formally Thomson) revealed the ‘groundbreaking’ design, developed for them by facial coding and emotion measurement company Realeyes, and say it’s the first of its kind. Essentially, rapid images of destinations and experiences are played on a screen and it computes every subtle facial response of the person watching. The device then uses this data to work out which type of holiday you really need.
Mihkel Jaatma from Realeyes says that 90% of human decision making is done without us actively thinking about it.
“Traditionally, brands have sought to understand consumers’ responses through verbal or written feedback – asking them a serious of tedious questions. But emotion measurement technology captures and delivers unfiltered emotional responses in real-time, delving much deeper and detecting non-conscious signals to stimuli. People aren’t considering their responses, they are organically reacting, giving a far more intuitive and raw response.”
While TUI UK managing director, Nick Longman says: “People are looking beyond the traditional package holiday. They want a holiday that is handpicked just for them and the next evolution in mass market travel is personalization and customisation.”
He adds: “The prototype enables holidaymakers to intuitively unlock different travel possibilities and think about options they may not have considered before.”
The prototype is undergoing consumer testing with a view of going to public trials in the near future.
