Christmas ads are now as much a part of the festive season as mulled wine and mince pies, with all the major retailers getting involved.
But it’s not just them – tech giant Apple has rolled out its own seasonal ad, and it’s pulled out all the stops for it too, with Stevie Wonder and soul singer Andra Day at the centre of it.
Apart from a glimpse of a MacBook Pro and Andra’s Apple Watch, it’s not too heavy on the product placement either, instead focusing on the spirit of Christmas and the beautiful song Someday At Christmas.